October 2018 Mattress Industry News Roundup

Mattress Firm Bankruptcy

Mattress Firm, the largest seller of mattresses in the US filed for bankruptcy protection (Oct. 5). The company has 3,400 locations nationwide. They plan to close “as many as 700 by year’s end”.

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Cheap Amazon Mattresses Undercut Other Brands

Amazon came out with their own mattress and it’s really cheap. They have two brands: AmazonBasics brand and Rivet.

The AmazonBasics memory foam bed comes in 8″, 10″ and 12″. The 8″ king is $239.99 and is included in Amazon Prime (shipping is free). It has a 1 year warranty.

Rivet is their other brand. Only the Rivet brand offers a 100-day free trial. The rest are standard 30 days. Just a quick comparison. Walmart also has their own brand called Allswell. Cost is $585 for a Queen and $745 for a Supreme Queen and comes in soft or medium firm. It’s actually a great bed from first impressions, much better than expected actually!

DreamCloud Adds Affordable Adjustable Base

DreamCloud has added adjustable frames which is a reasonable $1199 for a king. See the frame here. They also added a plain metal frame, a stylish contemporary frame with headboard and a foundation. Next up? Sheets.

Brooklyn Bedding Goes Green with Eco-Friendly Mattress

Bed-in-a-box company Brooklyn Bedding came out with a new natural bed called the Bloom Hybrid.

The 12″ tall bed has responsibly sourced latex foam, individually wrapped coils, and a cotton/wool cover. The coils are made from recycled material.

Best of all the Bloom Hybrid comes in 3 firmness levels. Yes, they offer a firm, which is more difficult to find in boxed brands.

Price for a king is $2,199.

Amore Beds also came out with a new hybrid luxury mattress in a box.

Casper Takes 10% Off for Members of the Military

Casper now offers a 10% military discount off any order with a mattress for Active Duty, Retirees, Veterans, Military Spouses, and Military Family Members. Want to see who else offers military discounts? See our list of Veterans Day 2018 mattress sales.

Eight Sleep’s New Premium Hybrid Smart Bed

Eight has the new Venus+ smart mattress with a premium hybrid design and construction. Comes with luxury materials like a Latex topper. UPDATE: Eight now simply calls it their smart bed.

New Keetsa Minimo Bed Frame

Called the Minimo, the minimalist bed frame has a modern industrial look and is 12″ high. 

“Simply Beautiful and Durable. Keetsa bed frames offers the superior strength of steel for maximum stability and provides robust support for a mattress without the need for additional box spring or foundation. “

Minimo is available in 2 colours: Snow White and Gun Metal

Wayfair Debuts New Membership Site MyWay

Wayfair has a new loyalty program called MyWay. It’s a subscription-based membership program ($29.99/year) and members get:
1. Free Shipping on Everything (even orders under $49)
2. 25% off In-Home Services, such as assembly and installation, and upgraded delivery services like “Room of Choice” and “Full Service Delivery”
3. Exclusive Perks, including access to insider sales
4. Free 1-day Shipping on Thousands of Items

Their other brands Joss & Main, Birch Lane, and AllModern also offer the service.

According to the company, bestsellers in Bed/Bedding that can use MyWay include:
• Matheney Panel Bed
• Lyster Platform Bed
• Wayfair Basics 1800 Series 6 Piece Sheet Set

Bed Bath & Beyond also has a new membership program (to compete with Amazon Prime). It’s called Beyond+ and costs $29 a year. You know how you’re always searching for one of their coupons? Well Beyond+ members get free standard shipping on all online orders and 20% off their entire purchases made online or in a store. A fantastic deal for regular shoppers.