The #1 reason a mattress you buy online is returned is because of comfort. Either your mattress is too soft or it’s too firm. And most people say the mattress is too firm. Also note that pain is a top reason – however, that’s so broad that it’s tough to know just what caused the pain or what kind of pain.
#1 Reason People Return a Mattress
This chart from Sleep Like the Dead shows that too firm is the most common complaint. It’s far more common for people to think that a bed is too firm than too soft. Our experience talking to customers backs this up.
Remember that online, people can return a bed for almost any reason. People might say they’re returning it because it’s too firm but really they had some unexpected bills and want their money back. Or, they don’t really want to say why. There’s no fee or penalty so you don’t have to justify your reason.
I’ve slept on many beds and am the first to acknowledge that firmness is subjective. Even reading through Consumer Reports ratings it seems like firmness on beds I know well doesn’t match up. I’m certain Purple mattress isn’t a 4/10 (with 10 being the most soft). It’s more of a 5 or 6. To make things more confusing, a company might advertise a comfort level that doesn’t match the actual feel. So a model called firm might actually be quite soft and vice versa.
Here are 3 brands that seem like they’d be soft, but are actually quite firm. If you like a firm bed, we highly recommend them. They’re all excellent mattresses. Just don’t buy them if you’re expecting to sink into your bed. You won’t very much. However, these mattresses provide a lot of support. And, you won’t get stuck in your mattress and overheat during the night!
These are hybrids, which means they have a combination of foam and springs.
Top 3 Firm Beds
These are unexpectedly firm. In other words, you think they’re going to be softer than they are. Note that we use affiliate links below and could earn a commission when you shop through our links.
Awara (firmest of all)
If you like the idea of a more green or natural mattress, Awara fits. It features natural and organic latex along with coils. However, you also need to like a firm bed because it doesn’t have a lot of give. I give it an 8/10.
Price for a King: $1,199
DreamCloud mattress has tufting and pillowy clouds on the top layer. There are handles on the sides to help you maneuver the mattress on your frame. However, your thoughts of sleeping on a cloud are not really accurate.
DreamCloud got a redesign so it’s not as firm as it was. I give it a 6/10 now.
Price for a King: $1,199
At first you think the new HeroBed is going to be soft, but sleep on it very long and you’ll discover it’s more firm. You can choose the charity your mattress supports and get the corresponding color. Covers are either gray, dark blue or pink. It’s about a 7/10 for firmness.
Price for a King: $1599 – but you can take $400 off with code UNBOX, making it $1,199.
Amazingly enough, they are all the same price!
Which one should you choose? Narrow it down by features and budget. Then do a sleep test. That’s a huge advantage of buying online. You have several months to test to see what you think. If it doesn’t work, return it for a full refund and try the next one on your list.
Have you returned a mattress? What was the reason? Also comment below if you’ve slept on one of these 3 mattresses – did you find them quite firm too?