While Nectar was not the #1 fastest growing online mattress retailer in 2018, the company’s growth was higher than the other top 4 brands. By a long shot. According to Furniture Today, “Nectar posted a stunning 468% sales gain in 2018, to $250 million.” Can you imagine? What an incredible growth rate! They’ve got to be celebrating that victory.
Interestingly enough, Nectar has just one model of mattress. All foam. No lux version, no hybrid, just the original Nectar. Instead, they have completely different brands to address other market segments (i.e., DreamCloud and Awara).
How does the overall growth in boxed brand sales compare to traditional mattress retailers? “In 2016 the Top 15 bedding e-tailers were up almost 103%. In 2017 that group had a growth rate of 66%. And now we know the Top 15 had a 41% growth rate in 2018.” While traditional retailers grew growth for the Top 25 traditional bedding retailers was just 2.1% in 2018.
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Nectar Mattress is a 10 inch deep memory foam and foam mattress with a quilted memory foam cover. It is medium firm and has the longest trial period of 1 year, plus a forever warranty. That incredible trial and warranty no doubt had an impact on sales.
Nectar offers 0% financing with Affirm so you can sleep on a Nectar now and pay for it in low monthly payments. Always protect your mattress before you sleep on it and to ensure your warranty or possible return is not voided. Nectar makes a quilted mattress protector.
Other mattress retailers by percentage growth include, Amazon, with a 50% increase. Casper, which was up 31%, and Purple which was up 52% last year. Maybe you haven’t considered Amazon or Wayfair as top contenders, but Wayfair sales tied Amazon, at 50% growth.
What should traditional retailers do when faced with such stiff competition from etailers? Do what Mattress Firm does and come out with your own online bed in a box brand – in their case, tulo. Like the foam mattress brands mentioned above the target market is a younger, value-oriented customer.
Mattress Firm also has enough locations that if you do want to test it out in person you can yet it comes in a box. The way it works is when you click this link Try tulo In-Store at Any Mattress Firm Location it shows locations near you. Then you can go try a tulo and get it in a box if you like it.