Amazon Cheap Beds Undercut Bed in a Box Prices

October 2018 Mattress Industry News Roundup

Mattress Firm Bankruptcy

Mattress Firm, the largest seller of mattresses in the US filed for bankruptcy protection (Oct. 5). The company has 3,400 locations nationwide. They plan to close “as many as 700 by year’s end”.

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Cheap Amazon Mattresses Undercut Other Brands

Amazon came out with their own mattress and it’s really cheap. They have two brands: AmazonBasics brand and Rivet.

The AmazonBasics memory foam bed comes in 8″, 10″ and 12″. The 8″ king is $239.99 and is included in Amazon Prime (shipping is free). It has a 1 year warranty.

Rivet is their other brand. Only the Rivet brand offers a 100-day free trial. The rest are standard 30 days. 

Just a quick comparison. Walmart also has their own brand called Allswell. Cost is $585 for a Queen and $745 for a Supreme Queen and comes in soft or medium firm.

DreamCloud Adds Affordable Adjustable Base

DreamCloud has added adjustable frames which is a reasonable $1199 for a king. See the frame here. They also added a plain metal frame, a stylish contemporary frame with headboard and a foundation. Next up? Sheets.

Dreamcloud adjustable base

Brooklyn Bedding Goes Green with Eco-Friendly Mattress

Bed-in-a-box company Brooklyn Bedding came out with a new natural bed called the Bloom Hybrid.

The 12″ tall bed has responsibly sourced latex foam, individually wrapped coils, and a cotton/wool cover. The coils are made from recycled material.

Best of all the Bloom Hybrid comes in 3 firmness levels. Yes, they offer a firm, which is more difficult to find in boxed brands.

Price for a king is $2,199.

Amore Beds also came out with a new hybrid luxury mattress in a box.

Casper Takes 10% Off for Members of the Military

Casper now offers a 10% military discount off any order with a mattress for Active Duty, Retirees, Veterans, Military Spouses, and Military Family Members. Want to see who else offers military discounts? See our list of Veterans Day 2018 mattress sales.

Eight Sleep’s New Premium Hybrid Smart Bed

Eight has the new Venus+ smart mattress with a premium hybrid design and construction. Comes with luxury materials like a Latex topper. See it here.


New Keetsa Minimo Bed Frame

Called the Minimo, the minimalist bed frame has a modern industrial look and is 12″ high. 

“Simply Beautiful and Durable. Keetsa bed frames offers the superior strength of steel for maximum stability and provides robust support for a mattress without the need for additional box spring or foundation. ”

Minimo is available in 2 colours: Snow White and Gun Metal


New Mattress Charity in Utah

Need to return and get your refund for a bed-in-a-box mattress? If you live near Salt Lake City, a new charity will pick them up for you or you can drop off your bed. They also donate a bed when you buy one.

Donate Mattress Utah – New Pickup and Drop Off Location in Salt Lake

Wayfair Debuts New Membership Site MyWay

Wayfair has a new loyalty program called MyWay. It’s a subscription-based membership program ($29.99/year) and members get:
1. Free Shipping on Everything (even orders under $49)
2. 25% off In-Home Services, such as assembly and installation, and upgraded delivery services like “Room of Choice” and “Full Service Delivery”
3. Exclusive Perks, including access to insider sales
4. Free 1-day Shipping on Thousands of Items

Their other brands Joss & Main, Birch Lane, and AllModern also offer the service.

According to the company, bestsellers in Bed/Bedding that can use MyWay  include:
Matheney Panel Bed
Lyster Platform Bed
Fairbury Microfiber Sheet Set
Eldon Reversible Quilt Set
Wayfair Basics 1800 Series 6 Piece Sheet Set

Bed Bath & Beyond also has a new membership program (to compete with Amazon Prime). It’s called Beyond+ and costs $29 a year. You know how you’re always searching for one of their coupons? Well Beyond+ members get free standard shipping on all online orders and 20% off their entire purchases made online or in a store. A fantastic deal for regular shoppers.

Donate Mattress Utah – New Nonprofit for Bed Pick Ups Or Drop Offs

donate mattress utah

Donate Mattress Utah

Mattress donation UtahEver tried to donate a mattress in Utah? Good luck! Most charities (like Goodwill, DI and Salvation Army) won’t accept a used mattress. Some are on a case by case basis.

If you have a mattress return from a boxed brand, you know it’s like new. You’d like to see it go to a good cause. After all, it’s usually only 100 days old or less. To get a full refund on most boxed mattresses you need to select how it will be returned.

One option is to donate your mattress to a charity. To do that you need to find one that will accept them and provide a charity receipt. They accept most brands, including Purple mattress, mattresses purchased on Amazon, Nectar, Dreamcloud, Casper, Ghostbed, etc.

Case in point. The International Rescue Committee lists items refugees need in Utah. In their list of items not accepted? Mattresses.

donate mattress in Utah

Adopt a Bed is a new Utah charity that accepts mattress returns. You can drop them off at their location in Salt Lake City OR call to arrange a pickup and they’ll come and get your mattress for you. They will give you a receipt to get your refund as they are a 501 3(c).

Bed pick ups are by appointment. To schedule you can call them at
385-333-6692 or email them at they should have a form or online scheduling soon.

The nonprofit donates mattresses to homeless shelter, domestic violence centers and more. They partner with mattress companies to place beds at Ronald McDonald house, to individuals, organizations and more.

We interviewed Emma Peterson, founder of Adopt a Bed about how she got started and who they help with mattress donations.

Amore Bed Debuts New Luxury Hybrid Mattress

Today Amore Beds launches a new luxury hybrid bed made with foam and coils. With the new model they offer more personalization. You can get more firmness options or dual-firmness. Before this new model, Amore had a flippable all foam bed and a hybrid coil bed.

Amore Beds founder Todd Summerville said they wanted the gold standard. “No expense was spared in sourcing the highest-grade materials and we put our hybrid technologies through extensive testing as we finalized the configuration of the mattress.”

Comes in medium and medium firm. Note, there are commissioned links in this article which may result in payment. Thanks for supporting Unbox Mattress.

Visit Official Website

Amore Mattress Layers and Materials

Here’s a breakdown of the new bed:

Mattress Cover

Choose from two options: a copper infused cover (for an additional charge) or a hypoallergenic organic cotton cover.

2” of 100% Natural Talalay Latex

Sourced from what they say is the world’s finest rubber plant, Amore Beds’ Talalay latex is breathable, ultra comfortable and is made without any adhesives, glues or synthetics. Latex is renowned for responding instantly to changes in movement and equalizes body weight, therefore it offers superior  pressure point relief.

2” of FusionFlex™ Propriety Comfort Foam

Optimised for enhanced comfort, FusionFlex™ foam helps draw moisture away from the body and allows body heat to disperse quickly, enabling you to sleep cool and comfortable through the year. FusionFlex™ also offers greater surface resilience than other foams, ensuring your spine is adequately supported across a range of sleeping positions.

6” Wrapped Coils with Dual-Density Zoned Parimeter

A full grid of individually wrapped coils support every square inch of the body, aligning the spine and reducing aches and pains. The coil grid also allows for air to pass through the mattress for cooling. The zoned parimeter of dual-density coils along the edges of the mattress provides good edge support.

In addition, the Luxury Hybrid mattress utilizes GOTS (Global Organic Textile Standard) organic cotton with a blend of GOTS wool for a more natural flame resistance. The bed is made with breathable open-cell transition foam and a high-density foam base.

It’s engineered to conform well to an adjustable base which Amore also sells.


The mattress is a full 12.5 inches and made with CertiPUR-US and Oeko-Tex certified materials.


Amore Beds has an introductory offer that includes a free pillow. As an example, a queen costs $925.

Check Current Price

Comes with a 100-night risk-free sleep trial, free delivery*, a 10 – 20-year warranty and financing options. For complete information on the new Luxury Hybrid mattress, visit Amore Beds’ newly redesigned website at

BedJet 3 Bed Fan Launches on Kickstarter

BedJet 3 cooling bed fan

Bedjet v3 is coming! The popular bed fan is coming out with their newest model that’s completely redesigned and upgraded with cutting-edge technology.

This post contains affiliate links which means we may earn a commission on any sales.

It’s now available for pre-order on Kickstarter, shipping in December 2018.  Typically this is the cheapest price you’ll find on the product. We ordered one and can’t wait to review it.

See on Kickstarter

The company’s prior Kickstarter in 2015 they hit the $1 million dollar mark in only 28 days and is one of the Top 25 Tech Kickstarter campaigns of all time.

BedJet became the number one customer ranked product in the entire mattress category on Amazon, and the top selling cooling and heating product in America for beds.

On first look, it’s smaller and has no more medical-device look. Instead it has a slimmer, lower-profile design (30% smaller than previous models). It’s beautiful. It will look great in a room.

The BedJet is a cooling and warming fan that works in seconds to cool or heat your bed. It’s ideal for couples who have different temperature preferences.

Along with the new BedJet 3 there’s a new video created by the Harmon Brothers who also did the egg test mattress video for Purple mattress).

It’s a real hoot!

You can buy just the fan to go under your sheets or you can get the comforter that has special air pockets to contain the air.

We much prefer the comforter, not only for keeping the air more concentrated, but because you can cool/warm each side of the bed to your preference. Please note that you’d need to get 2 BedJets to have different fans/temperature on each side.

BedJet is ideal for menopausal women and their partners – where she cannot get cool enough and he’s an ice cube. We noticed many men buy this because they’re freezing to keep their wife comfortable so she can sleep well at night.

This is one of the few split preference products that we fully endorse. Mattresses with split firmness don’t work very well because a difference in softness creates a difference in elevation in your mattress so you feel separated from or there’s a ridge between you and your partner.

BedJet version 3

New BedJet v3 features include:

  • Amazon Alexa and Smart Home connectivity. Control your sleep comfort by voice and integrate with all sorts of cool platforms enabled by the new wifi chip in BedJet 3.
  • Color screen remote control for a bedding/sleep tech product. For folks who don’t like bringing their phones to bed to use our App to control the BedJets most advanced features. Now everything (including the biorhythm sleep cycles) can be programmed via the new remote.
    BedJet remote
  • New and improved BedJet app.

new Bedjet app

What do you think – excited for the new BedJet?

Mattress Stores Closing & Opening – Sleep Industry News August 2018

As this mattress industry news roundup shows, there continues to be more blurred lines between traditional mattress retailers and newer startup boxed brands.

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Mattress Firm to Close Locations While Casper Seeks to Open More

Just as Mattress Firm is poised to close 175 stores in 2018, Casper says they plan to open 200 stores (they already have a location in New York City and a napping store that charges $25 for some midday shut eye).

Mattress Firm is the largest specialty mattress retailer in the US and has over 3,500 stores. Casper is also eyeing a possible IPO in 2019.

Many Mattress Firm locations already sell the Purple mattress and other Purple products.

Serta to Merge with Tuft & Needle

Boxed brands open retail stores, retail brands come out with box beds and now a classic mattress brand is merging with a startup.  Serta, the largest mattress manufacturer in the world, announced they will merge with online startup Tuft & Needle. In addition to Serta, they also manufacture Beautyrest and Tomorrow (a boxed brand) and supplies beds to Mattress Firm.

While most put online market share at around 11% the segment is growing faster than traditional brands.

Helix redesigns mattresses

In early August Helix announced a redesign of their mattress. Rather than letting a customer customize one mattress, Helix has come out with a whopping 9 options!  To help you choose, take the sleep quiz to guide you to the right one for you. The beds also have a new look and have more foam between you and the springs than the original model. They still have the split option so 2 sleepers can get a mattress with different firmness levels on either side of the bed.

Helix mattress sleep quiz

Zinus Expands to Furniture – Now Sells Couches

Zinus brand is known for low cost boxed mattress options. Sticking with their value brand, a loveseat starts at only $274. It makes us wonder, in the future will more of the boxed brands sell furniture?

Brooklyn Bedding Introduces New Models

Mattress Retailer Brooklyn Bedding is expanding their offline brands to include 6 new beds. One is called the Titan and it’s created especially for bigger/taller customers. This follows the supersize bed trend we’re seeing more often.

Disney Opens Sleep Shop

You know sleep is trendy when Disney is selling it. The company announced a new  “Sleep Shop,” which is basically pajamas and sleep related products all grouped together (not a new mattress store). They’re also collaborating with a certified pediatric sleep coach who gives sleep tips to parents.

This month the company debuted a “Sleep Shop Hotline” which is a toll-free number with 5 pre-recorded messages from classic Disney characters. The hotline ended August 31st.

Mattress Companies Buy Up Mattress Review Sites

In a super-competitive online bed environment, many brands are looking for ways to expand their market share. Yes, they need traffic. And who has traffic? Mattress review sites. Over the past year, starting with Sleepopolis being indirectly purchased by Casper, other boxed brands have followed.

If you can’t beat em, join em!

Brooklyn Bedding bought Honest Mattress Reviews, previously owned by Ryan Mohan who worked for Ghostbed.

Leesa Sleep invested in the Mattress Advisor mattress review site.

While they maintain they’re still objective it’s likely find high reviews for the site’s sponsor.

Eight Sleep Studies Restless Leg Syndrome

Eight Sleep recently partnered with Dr. Brian Koo, director of the Yale Center for Restless Legs Syndrome (RLS) and member of Eight’s Scientific Advisory Board, to conduct an RLS study among participants who own the Eight smart mattress.

Like Helix, Eight now offers a split firmness option.

Share Your Mattress News with Us
Have bedding industry news to share about new products or goings on? Make sure to send it to us for next month’s roundup: Contact Us.

Read more sleep industry news here.

Unbox Mattress Industry News AI Sleep Tracking Edition June 2018

Now for our monthly installment of mattress industry news. This roundup is for June, 2018. Soon it will be July and you’ll want to check out the 4th of July sales going on. A new month, a new sale!

Unbox Mattress is a business and may earn a commission from purchases referred by this site. Thanks for your support.

The Artificial Intelligence Mattress
Eight mattress announced they’ve gone higher tech with AI. The company is  using data collected from over 2.5 million nights of sleep to give you context about your sleep habits. The sleep tracker is a free app that connects with your mattress to help you improve your sleep.

Eight Sleep Coach

Nectar Debuts an Adjustable Bed
We think everyone will have one but Nectar is the latest to add an adjustable base to their product line. No longer seen as something only those in pain or older want – adjustable beds are for younger, hipper customers too who see them as a lifestyle product. Read more about the Nectar adjustable base.

mattress industry news roundup from Unbox Mattress

Mattress Protectors Galore
Newton Baby mattress and Eight Sleep announced new mattress protectors this month. Newton’s is notable in that it’s breathable, just like the mattress itself. Eight’s mattress protector is popular judging from the fact that it sold out immediately.

Mattress Lawsuits Settled
Casper was sued by rival Serta Simmons Bedding LLC who claimed that the Casper Wave mattress infringed on three of their patents. The suit was dismissed.

A trademark dispute between Mattress Firm and Tempur Sealy International (the rivals are former business partners) has been settled. Tempur Sealy sued Mattress Firm, “arguing the retailer violated a transitional agreement by selling, marketing and advertising Tempur-Pedic and Sealy mattresses after it was forced to stop selling the brands in April 2017.” Mattress Firm said they’re just trying to sell their inventory. Verdict? “Mattress Firm cannot use Tempur Sealy’s intellectual property since it is no longer an authorized retailer of the manufacturer’s products. However, Mattress Firm can still refer to Tempur Sealy brands and products like any other competitor…”.

Online Mattress’ Market Share Up 2% From Last Year, Continued Growth Expected

According to Mike Magnuson, founder and CEO of, market share for online mattress brands is up from last year. In 2017 online brands held 15% of the market and this year it’s up to 17%.

Number of online brands are on the market? It seems like there’s always a new brand in town but the number sits at around 175.

Top 5 bestselling online mattress brands in terms of sales? Casper, Purple, Saatva, Nectar and Tuft & Needle. Casper is the biggest with revenue of about $300 million and estimates that this year it will grow to $375 million.

According to the article, Nectar’s revenues were about $80 million last year and he projects they’ll more than double this year to about $200 million .

Saatva? Revenues of about $210 million to $240 million in 2018.

Purple? About $195 million with estimates for $350 million this year.

Tuft & Needle? $125 million now with a projected $150 million.

Consumers are ok with buying online and trying in home, skipping the mattress stores altogether. “’s figures show the percentage of consumers who say they need to try a bed in store before buying has declined from 75% to 55% in less than three years.”

As we’ve seen – he predicts more online brands will move into physical retail locations, add products and raise prices (probably with higher end mattresses and adjustable bases).

Share Your Mattress News with Us
Have bedding industry news to share about new products or goings on? Make sure to send it to us for next month’s roundup: Contact Us.

Read more sleep industry news here.

Eight Sleep Adds Artificial Intelligence to Mattress to Track your Sleep

Eight smart mattress

Is your mattress smart? Does it help motivate you and give you information to help you sleep? Eight mattress is the leader is smart mattresses.

Note: Unbox Mattress may receive a small commission for any purchases you make after following one of our links.

Today Eight announced a unique feature to go with the Eight  smart mattress – an A1 powered sleep coach!  The Eight Sleep Coach will use a vast database of information collected to offer personalized sleep coaching.

Visit Official Website

The Sleep Coach uses AI to identify what is wrong with your sleep and gives information so you can improve. This is in addition to what Eight already does: track your sleep, warm your bed and it also has a smart alarm. It works with smart home devices such as Amazon Alexa, Hue smart lights, and Nest.

The Sleep Coach uses data from their customers and the company says they will use data from over 2.5 million nights of sleep data that has been tracked to date. “Eight’s neural network uses this data to build real-time benchmarks of individuals’ sleep based on their personal patterns and other key indicators such as their gender, age, and location, with the goal of providing direction to improving their sleep.”

Eight Sleep Coach

Eight has always been focused on sleep and say that this is a way to help fight sleep deprivation. “Sleep deprivation is costing the US economy 400 billion dollars each year. The AI-powered Sleep Coach is our answer to this,” said Matteo Franceschetti, CEO and Co-Founder, Eight.

Some of the info you’ll get from The Sleep Coach:

  • How much sleep you got the night before and how it compares to your average for the month.
  • How much you’ve tossed and turned and how that compares to people your age.
  • How long it took you to fall asleep and what’s average for your age/gender.
  • How fast you got out of bed after waking and how it compares to people who live near you.
  • What days you sleep best.
  • Percent of REM sleep and what’s considered most healthy.

The Eight Smart Mattress, tracks over 15 factors of sleep including:

  • heart rate
  • breathing rate
  • deep and light sleep
  • time slept
  • tossing and turning

Eight’s mission is to help people understand how their health is affected by how they sleep, and how improvements in their sleep can ultimately improve the way they live.

Compare Eight Mattresses

With over 200 billion data points collected to date, the company is working to create the largest sleep database in the world. Last year Eight collected and processed 500 terabytes of data from over 20,000 people. They executed over 200,000 sleep-related smart home actions, and warmed up beds for over 1 million hours.

The Eight app is free to download, and must be used with an Eight Smart Mattress which starts at $699. The Sleep Coach is free for customers.


New Mattress Protectors from Eight Sleep and Newton Baby

This is the week of new mattress protectors! Both Eight mattress and Newton baby mattress came out with new mattress protectors. We always recommend that you use a mattress protector with your bed. Don’t sleep on your mattress until you do.

Spills, stains, tears and other damage is inevitable, affecting things like allergies, resell value (should you decide to resell your mattress) and longevity of your mattress. Your mattress starts wearing down as soon as skin cells or sweat reaches the inside. After that bacteria starts to break down the foam or material. Newton has no foam and is the least likely to break down (plus it’s entirely washable), but a waterproof cover means less laundry for parents.

Note: Unbox Mattress has affiliate relationships and may earn a small commission on any sales and allows us to continue to publish bedding industry news and reviews.

The Newton Baby Crib Mattress Pad

After a successfully funded Kickstarter campaign which raised $27,11 this April, the company that introduced the unique, breathable Newton crib mattress debuted a new crib mattress pad. Like the mattress, the mattress pad is also breathable.

Size: 28” x 52” and 3/8″ thickness.

  • Waterproof.
  • Made from 100% polyester for easy cleaning with a soft waterproof TPU liner, or thermoplastic polyurethane layer, a waterproof layer that uses a heat bonded lamination process to a plush fabric material that is used most often in cloth diapering. Non toxic.
  • The crib mattress cover goes right over the quilted mattress cover. The sides are stretchy.
  • Lifetime manufacturer’s warranty. That means if it’s damaged in the course of ordinary use, they will provide a new one at no cost to you.

“With a half an inch of air circulation on the surface of the mattress, the baby will sleep safer, cleaner, and more comfortably. Hypoallergenic and proven in independent testing to reduce the risk of suffocation.”

The company’s aim is to provide safer, healthier sleep for babies.

Price: $69.99

I Want One

Eight Mattress Protector

Eight also introduced a new mattress protector made to go under the Smart Cover to make your mattress last longer. It’s already a hit and has almost sold out in its first few days.

This is Eight’s first ever mattress protector.

Eight mattress protector

  • 3-sided mattress protector that covers the top of the bed and the sides (not the bottom).
  • Shields from liquids, bacteria, dust mites, pollen, and mold.
  • Made with 100% Tencel
  • Made with hypoallergenic Construction for cool sleep to make your bed last longer.
  • Quiet – the material almost feels like a sturdy thick t-shirt.
  • Fits any mattress.
  • Free shipping and returns.
  • Waterproof.

Price: $95.00 for a queen. Learn more here.

I Need One

Unbox Mattress Industry News Vacuumopolis Edition May 2018

Now for our monthly installment of bedding industry news. This roundup is for May, 2018, one of the top selling mattress months of the year (see our roundup of Memorial Day mattress deals).

Unbox Mattress is a business and may earn a commission from purchases referred by this site. Thanks for your support.

If you didn’t know Derek Hale of Sleepopolis sold his website to Casper (indirectly) and has now turned to reviewing another product for the home: vacuums. His site, Modern Castle, has both a website and YouTube channel.

Casper Human Mattress
Speaking of Casper, we had a chuckle when basketball superstar Dwight Howard of the NBA team the Charlotte Hornets was dubbed the Human Casper Mattress by a writer at the Urban Daddy website. Were not really sure what that means but you can check it out here. Please comment below if you have a guess!

mattress industry news roundup from Unbox Mattress

Mattress, Pillows, and Bases, oh my!
Nolah just introduced a new mattress, pillows and adjustable bases. Their existing Nolah Mattress is now called the Nolah Original 10″ mattress and the new 12″ is the Nolah Signature 12″ mattress. The two new pillows are the Nolah AirFoam™ pillow and the Nolah AirFiber™ pillow.

MyPillow Breaks World’s Record for World’s Biggest Pillow Fight
MyPillow donated over 70,000 MyPillows to attendees at a large Minneapolis Christian evangelism event so they could all clobber each other with a pillow. Great way to get out your frustrations but it would probably be better if they invited liberals to the fight!

The massive pillow fight made the Guinness Book of World Records with an  official count of 7,681. This isn’t MyPillow’s first win though – they set a record in 2015, with 6,261 people threw pillows at each other at a St. Paul Saints game. How American! Source

Purple Mattress Adds Beds to 30 Chicago Mattress Firm Stores
Purple is expanding its offline presence by selling mattresses in 30 Chicago-area Mattress Firm stores. They plan to open at Mattress Firm locations in Phoenix and the Bay Area next.

They also lost their CEO, are searching for a new one, and announced their fourth quarter earnings report.

Helix’s New Sheets Come with a 100 Night Sleep Trial
Helix‘s new sheets are made of a rich soft cotton-polyester blend with a two-sided sateen weave for comfort with breathability. They feature a high 600 thread count for that luxury feeling and wrinkle resistant material for convenience. The sheets are available in White and Slate (grey). 3 year warranty. A set of queen sheets retails for $125.

Nest Bedding Opens New Location in Studio City California
The trend is for boxed mattresses and offline mattress showrooms or stores to blend together. More boxed companies have locations and more traditional brands have boxed mattresses. Nest Bedding has several retail locations that now includes Studio City, California (aka, Los Angeles).

Isn’t this showroom pretty? It certainly doesn’t look like the typical mattress store!

Nest Bedding new Los Angeles store

Leesa Sells Reaches 300,000 Mattresses Sold Milestone, Donates Over 20,000

Leesa Sleep announced that they’ve sold more than 300,000 mattresses since its launch just three years ago. They’ve also donated 26,000 mattresses donated to-date. Read the press release here.

Share Your Mattress News with Us
Have bedding industry news to share about new products or goings on? Make sure to send it to us for next month’s roundup: Contact Us.

Bed in a Box Mattress News and Trends: Adjustable Pillows

We all know about adjustable beds – but what about adjustable pillows? Bed in a box mattress companies and even traditional mattress/furniture retailers are introducing adjustable pillows.Helix adjustable pillow

Helix is the newest company to market an adjustable pillow. They offer both a regular and a cooling version made of memory foam and down alternative. The cooling version (Helix Cool) has a high-end ultra cool knit polyethylene fabric. This material has a higher heat transfer, which means it is a lot cooler than typical fabrics – that’s why it’s cold to the touch. The Helix pillow has 2 support layers which can be kept inside or removed to adjust the height and feel.

What is an adjustable pillow?

We’ve seen smart pillows and cooling pillows (hot on the market) but we noticed a lot of adjustable pillows at the Las Vegas market.

Adjustable pillows are pillows that can be changed to fit your preference in a number of different configurations.

  • The loft or height of the pillow. You can make a higher or flatter pillow by adding or taking out some of the material (such as shredded memory foam) inside. The pillows unzip and sometimes have a mattress protector as part of the system.
  • The use of a pillow insert to change the feel and/or height of the mattress.

Pillow Price Point

Many of these pillows are within the $80-100 price range and come with a warranty.

Coop Home Goods

Common Features of Boxed Pillows

When it comes to boxed bedding products, the bonus here is that they usually come with a trial period, just like mattress. Pillows are even more personal than mattresses because you usually don’t share one with anyone. Your face is directly on your pillow. People can be very picky about the feel and other features of their pillow.

Here are common features of a pillow from a boxed retailer:

  • Sleep trial of 100 days or more
  • Warranty of 1-3 years, sometimes more
  • Free shipping
  • Often don’t have financing option unless you purchase a mattress too, but do offer Paypal as payment option
  • Comes rolled in a box

For example Purple pillow has a 100 day trial which means you have 100 days to test it out and can return the pillow for a full refund if it doesn’t work for you.

So does the Eden pillow from Coop Home Goods – get 15% off a pillow bundle. Their pillow sounds amazing with all of the adjustable pillow benefits plus you can literally throw it in the wash. The Eden pillow actually has a 5 year warranty!

Best Adjustable Pillows

Our favorites are

  • Brooklyn Bedding shredded memory foam pillow. This won’t get lumpy over time like some shredded memory foam pillows because it has a straight edge cut and fabric to keep the foam together. MyPillow has clumped up under use for us. Watch for our review and comparison of a typical bamboo pillow like MyPillow and Brooklyn Bedding. After many months and tests, this is one of our favorite pillows. It features a thick cover and unzips to add or remove foam.

Learn more

  • Layla Sleep pillow with copper (hypoallergenic). This unique pillow also uses Kapok fill, which is made from the fibers in the seed pods of Kapok trees. Kapok is natural and free from pesticides and other nasty chemicals. It draws a lot of attention from our customers. Everyone seems to be interested in it! Note: the Layla pillow is not adjustable.Layla pillow Check out Layla

Look out for our Layla pillow review coming soon!