We love seeing what the mattress industry can do to help our country in a crisis and Brooklyn Bedding is leading the way. They just announced that they’ve adapted their proprietary mattress technology, designed for the transportation industry, to meet the immediate needs of the healthcare industry.
How? The company has developed a line of hospital beds that are comfortable, affordable and 100% waterproof. The beds are being made at their Arizona manufacturing facility, located in the city of Phoenix.
We love to see company’s respond to try to help during a difficult time in our country’s history and like to support businesses who do good. Brooklyn Bedding is celebrating their 25th anniversary right now (and offering 25% off all products on their website).
Note we may earn a commission when you shop through our links (not on hospital beds).
Brooklyn Bedding Waterproof Hospital Mattress
Here are the specs of the mattress, which are only available to for the healthcare industry:
Proprietary vinyl cover with creased corner seals to resist liquid permeability
Dual comfort and support foam layers, including a Tri-Zone convoluted core
CertiPUR-US certified foams for patient health and safety
California Prop 60 compliant materials
Standard as well as non-standard sizes to accommodate all types of bed frames
On-demand production to alleviate excess inventory
Roll pack processing that allows for bed-in-a-box delivery direct to your facility
Previously the company put out a call to see how they can help the government respond to the pandemic.
“We produce mattresses for the largest dot.coms in the nation as well as our own retail channels,” said John Merwin, Owner and Chief Executive Officer at Brooklyn Bedding. “We find ourselves in a unique position to help Americans, to provide viable solutions, at this very critical time in our history. As 25-year veterans in the mattress and sleep accessories industry, we know how to build things and we understand logistics. We doubled our production capacity last year. All we need is the government’s attention to get started.”
How is the bedding industry reacting to the coronavirus pandemic? Well, one company, Avocado Green, is making their own organic cotton face masks. We’re certainly used to seeing sleep masks, but this is the first we’ve seen of a mattress company selling face masks.
They’re sold in packages of 8 masks, called a family pack, for $30. There is a limit of 3 family packs per household. There is no sleep trial or warranty. And they’re non refundable. But if you need one, don’t want to sew your own, plus need organic cotton, this could be ideal for you.
According to a post on their Facebook page, the masks are washable and this is what they want to accomplish:
Our goal is always to create reusable, multiple-use products whenever possible.
Please note that when you shop through our links we may earn a commission.
Medical professionals can bulk orders the face masks. They also noted they can provide temporary/disposable mattresses, reusable sheeting, disposable protective wear, and waterproof wedge pillows.
A study of homemade face masks “found that the median-fit factor of the homemade masks was one-half that of the surgical masks. Both masks significantly reduced the number of microorganisms expelled by volunteers, although the surgical mask was 3 times more effective in blocking transmission than the homemade mask.” Read: if it’s all that you have or you want to signal to people to keep their distance (because you’re immunocompromised, for example), this can help.
Avocado says the masks are made and sold at their cost, not for profit.
Features of the Avocado Organic Face Masks:
GOTS® organic certified Face Masks made with two layers of organic cotton canvas.
Two tie straps (that look a bit like a bra). No elastic or plastic.
Not particulate filtering N95 medical masks, but will provide protection and help inhibit the transmission of Covid-19.
Would you buy these masks? Let us know in the comments below.
There are subscription programs for clothes, makeup, perfume and art. What about for furniture? Instead of showing up to your home in a box, this company rents furniture that you order online and then it set up for you in your home.
Maybe a bedroom set with a mattress included. Have you heard of that? Feather is a subscription-based furniture rental and rent-to-own home furnishing service.
If you’ve ever been to a furniture rental place, you don’t get much selection. Their inventory is usually tired looking and worn out. There are no modern styles or colors to choose from. It’s not a place I want to find my furniture! That’s why I’m hoping that Feather expands into more cities.
We may earn a commission when you shop through our links.
Feather offers flexibility, affordability and high style. This is a service for decor enthusiasts who want a fresh, modern designer style furniture without the hefty price tag or long term investment that you normally accompany get when you buy designer interiors.
Online Furniture Rental in Francisco, Los Angeles, New York City and Orange County
If you ever need temporary furnishings, like to stage your home, get a bed frame or even a mattress, and you live in the areas they service, check out Feather. Right now Feather delivers to larger cities like Orange County, Los Angeles, San Francisco and New York City.
You can rent things for 3 months (minimum) or for as long as you want to pay for it but you get it delivered and set up in your condo, home or apartment right away.
Just like a furniture rental place, you rent furniture for however long you want it and then return it. Many items are new or only lightly used because many customers choose the buy out option and rent to own. Plus Feather keeps on top of modern furniture trends and are always bringing in new products to keep up with the changing trends and the demand. So most of the time you’re getting brand new or almost new product.
And if you decide you don’t like something, you can just return it and swap it out for something else. Members can change their space anytime and Feather does the heavy lifting for them at just $99 per trip.
Rent a Mattress, Bedroom Set, Sofa Sleeper and More
Feather means your place will look hip and modern without having to go to a store and buy everything. There’s not the large up front cost. Plus they deliver and set it up for you. It’s like a subscription box for furniture! Right now Feather has Tuft & Needle, Leesa or Casper mattresses plus a crib mattress from Pottery Barn Kids. Mattresses are always new as of Dec 2019. They are donated after use/return if not purchased.
Brands include West Elm, Joybird and Feather’s own brand (they keep adding new inventory).
Here’s how Feather works:
Feather delivers and assembles the products free for subscribed members, or for a low flat rate fee of just $99 for non members. View the side by side comparison of member vs non member benefits in the graphic below.
Membership is just $19 per month and with membership, monthly per-item or per room furniture prices are drastically reduced. Monthly costs go towards owning the item unless the customer prefers to swap it out. The choice is theirs. Or, you can purchase your items. But you won’t have to invest thousands of dollars to have your room look put together and in style. And, if you plan on moving a lot, you don’t want to move heavy furniture every time.
Look at the modern designs and choose what you want to rent on their website Feather.com
Decide to become a member or nonmember. Members get lower prices on all Feather furniture and one free furniture change (swap, add, or return) each year. Or nonmembers can rent items and will never pay full retail once it’s paid off.
Items you choose get delivered and set up at your house (if you’re a member, otherwise for a $99 fee).
Keep it or return what you rent after a year. Members can swap out something one time per year.
Member plans last 12 months. When your plan ends you can:
(1) Renew your membership, keep paying $19/month + the cost of your furniture items (and qualify for an additional free furniture change).
(2) Keep paying for your furniture items month-to-month at the same price in addition to the $19 monthly membership cost. You won’t get a free furniture change in this month-to-month plan.
(3) Buy out your items! Your monthly furniture payments will go towards purchase (not exceeding the regular retail price).
(4) Return your items for a $99 pickup fee.
Who Should Use Feather?
Renters who want to have a fully furnished, stylish apartment and everyone splits the cost but doesn’t have to do the work.
Someone who moves to LA, San Fransisco or New York who sold or left furniture behind and is starting over. Instead of coughing up money up front to furnish a home, you can get it all now and pay monthly.
Great for shorter term needs when you can’t move all of your furniture (like you’re building a new home, just moved in and don’t have a permanent place, short term housing, etc).
You have a long term (3 months or longer) guest and need a place for them to sleep but don’t have a lot of space (get a sofa sleeper that turns into a bed, for example).
You’re having a baby and need the crib and mattress for a year or less and prefer to rent than buying.
In a recent interview with Barron’s, Purple CEO CEO Joe Megibow remarked,
There is significant unmet demand out there for our product. We are selling every bed we can make.
If that’s not impressive enough, he goes on to explain that Purple makes their own machines in house! They only have 5 machines and are almost doubling that number.
We actually make the machines that make the beds, and it takes us six months to build one of these machines. So we’re at five [machines] right now. We’re building four more this year. So we’re substantially expanding our capacity”
Here are some more facts from the article:
Purple is profitable with $8.4 million in profits in its latest reported quarter, while growing sales 66% to $117 million.
Purple has 1.8 billion views of all their videos – which are all mattress ads! They’ve built a brand and audience that continues to watch their videos. YouTube and Facebook are where they get the most views. This is the powerhouse behind Purple’s sales.
They are eyeing the international market saying over half the market is outside of the U.S.
They’re in the premium bed market. “We don’t compete with Casper. They’re selling mostly $600 and $700 mattresses. We’re selling mostly $1,500 and $2,000 mattresses. We’re not really competing for the same customer. This is more of a premium play.”
Purple mattress is unique and not just another foam block. Their patented hyper elastic polymer that’s in every mattress and the lack of memory foam in their beds makes them stand out from other brands. This is key when you see comparison reviews. They’re substantially different from Casper and other bed in a box brands.
One point that wasn’t made in this summary is how much Mattress Firm has contributed to Purple’s growth. When I was at a local Mattress Firm I asked why Purple isn’t in all of their stores. They said they cannot produce enough Purple mattresses to supply the stores. So that’s a significant area of future growth as they ramp up production.
Purple vs Casper
Since announced their IPO, Casper has been under a lot of scrutiny. Here are some points of differentiation:
Casper sells mattresses in their own branded stores and Target. Casper says on average they get about 2x the sales online in markets where there’s also a retail store. Purple sells through several stores, including Mattress Firm, Macy’s, Bed, Bath & Beyond and more. None are their own branded stores. One Mattress Firm ad touted that about 90% of people who come to Mattress Firm ask about Purple.
Casper outspends Purple on marketing by a long shot. In 2018, Purple spent $17 million in media online, outdoor, television, newspaper, magazine and radio (source). Casper has been called more of a marketing company than a mattress company. Casper spent $200 million on buying mattresses to sell in 2018 and around $126 million to market and sell them (source). That’s over 7x what Purple spent!
We’ve definitely seen evidence of Purple copying Casper’s hip style of marketing.
As a YouTube geek, you can see how Purple’s top videos have much higher subs and views compared to Casper’s. Purple takes a direct sales approach (edutainment) and from talking to their marketing department and from our own experience, they convert to sales. Casper’s videos are amazing but not educating to sell.
But, Purple, who came up with this one??
Streamlined Product Line
What you may not know is that all of Purple hybrids are the same except for the number of inches of flexible polymer each one has on top. The Purple 2 has 2″ and the Purple 3 has 3″, etc. And as you add another inch of polymer it adds an additional inch of height to the bed. The thickest Purple is a Purple 4, which is 13″ deep. This streamlines the manufacturing process (saves costs).
This is notable because it’s so different than other brands that come out with various models which address common problems. For example, a cooling gel bed for people who sleep hot. Since Purple doesn’t have memory foam (which is known to get hotter over time as you sleep on it) and because the top layer has built in airflow, it naturally sleeps cooler. The selling point is in the purple stuff (the polymer on top)!
We’re not seeing any talk of tech or smart mattress type offerings from Purple. Other than mattresses, their most on-brand products are the Purple Harmony and Purple original pillow (we don’t understand how the Purple plush fits into the brand).
Want to learn why we’re huge fans of Purple mattress? It’s what we sleep on. Check out our Purple bed review.
There’s no doubt that weighted blankets are trendy. They Time magazine called one brand of weighted blanket (the Gravity blanket), “One of Time‘s best inventions of 2018.” And we’re sure there are differences between weighted blankets, besides just the weight, but also that they’re subtle differences. Top mattress brands such as Purple, Nectar, Layla, Helix, and Casper all have weighted blankets now.
The goal: more relaxed and deeper sleep. However, we also see potential health benefits for people who suffer from muscle aches and uses a heating pad to treat pain. Think: cramps, osteoporosis, lower back pain or injuries. Best of all, with the weight. it’s more likely to stay in place. However, a lot of people want the soothing qualities of a weighted blanket but they get uncomfortably hot.
chiliBLANKET temperature controlled weighted blanket
Chilipad has something truly unique in weighted blankets. It’s called the ChiliBlanket. Wait, make that ChiliBLANKET. They put their heated and cooled water technology inside a weighted blanket. What does that mean? You get the stress and anxiety relief without the heat (or with it). Hot sleepers of the world rejoice! You can now get the benefits of a weighted blanket without the sweaty, heavy heat of one!
There are many cooling weighted blankets but that usually just means they’re made with a lightweight, cooler fabric. None that we’ve seen actually change the temperature of the blanket though. chiliBLANKET has tubing that connects to the control unit. You can set the temperature and heated or cooled water will coarse through the tubes and subtly warm or it cool down. It has a remote for easier control.
Temperature control means you can sleep deeper because you’re not too hot or cold. Or if you live in Arizona or Florida you can use your heated blanket year round!
You get the anxiety and stress relief from the feeling of calm that a heavier, substantial blanket provides. You can get the weight without the temperature. While the chiliPAD or Ooler go underneath you, the chiliBLANKET goes over you. And you can use it without the plug (features) too – as a regular weighted blanket.
chiliBLANKET comes stand alone or with the chiliPAD cube
chiliBLANKET has two options: it works with your existing chiliPAD or Ooler system or just the chiliPAD box. Here are some of the benefits, according to their website:
Hydro-powered, temperature-controlled weighted blanket leads to more restful, restorative sleep
Water circulates through a system of tubes inside the blanket for a luxurious sleep experience
The hydro-powered design also means the chiliBLANKET is EMF-free
The temperature can be adjusted to between 55° and 115°F (13–46°C) to promote deep sleep
Glass beads fill the blanket, which provides even weight distribution
Removable and machine-washable outer cover
Quality fabric offers strength and durability through repeated use and washing
Comes in one color.
You will pay for the tech but if it means your health or sleep, it’s worth it for a lot of people. Available stand alone or with the chiliPAD cube – this is what you should buy if you already have a chiliPAD or Ooler system. Cost: $299 or $13.80/month.
If you buy a Nectar mattress through our link you may experience better sleep and we may earn a commission.
While most companies try to sell you a mattress by talking about low prices or its features, Nectar has launched a string of ad campaigns with a totally different approach. They’re lighthearted and fun, never boring. They use tech, cultural themes and humor to sell you a mattress in a very competitive category.
For the, ‘Real, Sleep Science from Mayim Bialik’ campaign, they hired neuroscientist Mayim Bialik and created a CGI brain character to teach you how bad sleep affects your brain’s ability to make good decisions. True edutainment, it entertains and educates you at the same time.
Then there was the “Make America Sleep Again” with animated brains depicting world leaders such as Donald Trump and Putin. It won first place in a YouTube award competition for its success in motivation people to action. So naturally, they capitalized on that through a new character who is trying to get you to take sleep seriously.
In these ads they offer a new twist on the motivational speaker and self help gurus. Fictional hype man Yawn Yawnson is a motivational sleeper. He pitches Nectar on stage, cheered by large crowds of adoring fans, in his pajamas and proclaims, it’s a great day to be asleep! The Tony-Robbins-like front man doesn’t talk about personal growth – he’s behind the world’s quietest sleep revolution. He wants to sooth your sleep anxiety by removing the blame. He assures a middle-aged woman who admits to everyone that she tosses and turns at night that it’s not her, it’s your mattress! “There are no bad sleepers, only bad mattresses,” he says.
And he has followers he calls bedheads whom he comically leads to take sleep more seriously and at the same time pokes fun at the trend for business owners and leaders to grind and hustle rather than sleeping. One of our favorite parts depicts a man who comes on stage, looking very comfortable in sweats, to share a testimonial: “When I got my 365 night trial from Nectar, I slept for a whole year!” The crowd cheers.
It ends with, “This is your moment and this is your mattress.”
It’s effective. People know and like the Nectar brand, which sells more mattresses. With over 100 bed in a box brands competing for mindshare, it’s not cheap or easy. According to DTC Daily, Nectar, is the largest mattress brand in terms of unit sales in the US. Launched in 2017, the brand generated $40m in revenue the first year and over $250m in 2019.
In addition to their brilliant ad campaigns, their website has lots of practical information, including a sleep calculator to tell you how much sleep you need.
Eight Mattress is already the most high tech mattress we know. Today they announced a new mattress that will automatically adjust to your body temperature. It’s called the Eight Sleep Pod. It’s not a nap pod or something that encloses over you. This high tech mattress uses liquid embedded into the layers to regulate the temperature.
We haven’t seen anything like it!
The company says they used 43 million hours of sleep data, insights from over 30,000 sleepers and says they collaborated with 5 leading sleep researchers to come up with the Pod.
Unbox Mattress may earn a commission on your purchase of a Pod.
Pod tracks your sleep and learns the right temperature for you. Features personalized temperature regulation on each side of the bed. Temperatures can range between 55° and 115°F so it’s ideal for any climate.
The Pod is the only bed that dynamically adjusts its temperature to be perfect for you all night long. It monitors your sleep patterns, learns your temperature preferences and cools and heats to keep you comfortable.
There are sensors in the 4 layers of foam and it’s a liquid based thermoelectric system.
During the night the bed keeps you at thermoneutral or to your settings. Best of all, if you sleep with someone, both the dynamic temperature and biometric tracking work independently for each side of the bed. That means one side can be cooled (for example, if she has menopausal symptoms such as night sweats) and the other side could be neutral (so he doesn’t freeze while she tries to stay comfortable).
In addition to helping you sleep by getting the temperature just right, the Pod can act as a thermo alarm to wake you up gradually and naturally, without the sound of an alarm. It gradually cools the bed in the morning and can adjust the temperature to help you fall asleep at night.
All smart mattresses Eight sells come with an app to track:
– Sleep Stages
– Heart Rate
Eight uses the data to give you tips to help improve your sleep.
Connects to your smart home through Amazon Echo, Google Home, Nest, and Philips Hue.
Medium firm foam mattress
Prices start at $1,995. Pre Order only. Reserve with $95 deposit. Shipping begins April 2019. Fast, easy financing is available, including at 0% interest (should you qualify).
GhostBed has a new mattress in their line of memory foam beds. The GhostBed Flex hybrid mattress is a luxurious 13-inch deep mattress with 7 layers, including memory foam, foam and coils. Flex is GhostBed’s third mattress and joins the original GhostBed and GhostBed Luxe.
The GhostBed Flex features a pillow top, is softer than the other two options and is the only bed they sell that has coils. Both the Flex and Luxe are 13-inches deep.
It’s difficult to keep the two models straight, because you’d think the softer, higher end model would be called Luxe, but it’s the Flex.
The Flex is the most plush mattress GhostBed offers and comes in between a 4-5 on a 1-10 scale (with 1 being a marshmallow and 10 being cement).
At the time of writing, a queen Flex Hybrid is $1485, which is $210 above the Luxe.
GhostBed Flex has 7 layers, including 8 1/2” tall individual coils for support.
1. Cooling Topper – GhostBed Flex’s top layer with advanced cooling technology.
2. 1” of Cooling Fiber – A layer of cooling comfort is woven into topper to aid airflow.
3. 1” of Gel Memory Foam
4. 1″ of another type of Gel Memory Foam
5. 1″ of Transition Foam
6. Individually Wrapped & Reinforced 8 1/2” Support Coils
7. 1″ High-Density Support Foam
GhostBed, GhostBed Luxe, and GhostBed Flex are made without ozone depleters; formaldehyde; PBDEs, TDCPP or TCEP (“Tris”) flame retardants; mercury, lead, and other heavy metals; and phthalates. GhostBed products are low VOC emissions for indoor air quality.
GhostBed features a 101-night sleep trial. If not completely satisfied, GhostBed will arrange for the return and give a full refund.
Saatva, an affordable luxury mattress brand, is airing their first Super Bowl commercial. The lighthearted commercial pokes fun at traditional mattress shopping gimmicks and focuses on sleep enlightenment.
It begins with a couple who types, “best mattress” into a search engine. Immediately a real guide appears who takes them on a journey to show them all of the frightening scenes depicting their various options.
“This is enlightenment?,” the woman asks after they stop at a floor where online coupons and sales are being pitched by unscrupulous-looking mattress reviewers. “No, these are search results, the bellhop says. “You can get lost in here real quick if you don’t know what you’re looking for.”
Though the ad has been on YouTube since September, a clip from it is airing during the 2019 Super Bowl. The ad already has over 9 million views.
Note: we may earn a commission if you shop through our links.
Saatva Super Bowl Ad
Is this the first online brand to air a Super Bowl ad? Here’s an extended version of Saatva’s fun ad…watch for the actual ad during the game.
In the video, hotel bellhop is a “Sleep Guide” who helps people navigate the chaos of buying a mattress online. They stop at a mattress store too (it’s pretty funny). At the end they get to “mattress buying nirvana,” which looks like a fun beach vacation but the beach has mattresses instead of lounge chairs.
They are also giving away 5 luxury sleep sanctuaries (read: a suite of Saatva products). Learn more about that below.
Saatva is giving away a luxury sleep sanctuary to five lucky winners as part of their promotion. The sanctuary’s value is at over $2,000.
Winners get a Saatva luxury innerspring mattress (any size), a Saatva Dreams luxury organic cotton sheet set, and a Saatva Dreams pillow.
One thing that sets Saatva apart from other online mattresses is they offer free white glove delivery and free mattress removal of your old mattress.
When it comes to ordering a mattress online, Saatva gives you a lot of choices. Choose from 3 comfort levels – a plush pillow top (a 3/10 on firmness), a middle (5-6), and a firm mattresses (8/10). You can also choose between 11.5″ or 14.5″ deep.
The queen 11.5″ is just over $1,000 – affordable as claimed. Though the process is a bit cumbersome compared to other mattress companies (not heaven), they have several options to choose from and are known for their excellent customer service. Check prices here.
It’s a new year and a new look for Layla mattress. There are a lot of changes so keep reading to see what’s changed. What HASN’T changed is the mattress itself (inside).
Just to recap what makes Layla unique:
Flippable 2-sided mattress with a soft and a more firm side
Copper infused foam that emphasizes pain relief
Note: we may make a commission if you shop through our links.
New Layla Sleep Logo and Colors
New Look Emphasizes Being Awake Rather than Being Asleep
Layla’s new brand has launched with new colors which include variations of orange, light grey, and green. The brand wants to make you think of being your best awake self with more energy. So goodbye purple color scheme and hello brighter colors.
Rather than a focus on sleep, Layla wants to shift their focus to being more AWAKE. For example, how to be a better person awake and perform better during the day.
Here’s the new Layla logo.
The website has been redesigned to reflect the new look.
New Mattress Cover and Mattress Design
Goodbye diamond/cube shaped patterns, hello hexagons! Layla is using hexagons as our primary design pattern across all their products for an updated look. We think it looks sportier.
The biggest change is the mattress cover. Layla has updated the cover on all their products but with the mattress cover, it’s labeled to make it much easier to identify the soft and firm side of the mattress.
In addition Layla has a proprietary “softening” process in their fabric that makes their covers much softer than other brands.
We love the Layla pillow, it’s one of our top picks. But it’s even better because Layla pillows now have a zipper so you can easily remove and add fill in order to customize the feel and loft. Hooray – we love adjustable pillows!
New Goodies in the Box
The box reflects the new look along with all of the packaging.
And Layla has improved the unboxing experience. Now the box comes with more than just a mattress. You’ll also get a welcome box, filled with goodies including a Layla drawstring bag, Layla T-Shirt, a plastic wrapper opener, brochures, instructional cards, and stickers.
Layla Mattress Prices
Here are the prices and sizes of a Layla Mattress:
TWIN XL: $599
CAL KING: $999
In addition to the mattress and pillow, Layla has a topper, bed frame and foundation.
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