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Purple Mattress Factory

Purple Tries to Keep up with Demand, Sells ‘Every Bed We Can Make’

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In a recent interview with Barron’s, Purple CEO CEO Joe Megibow remarked,

There is significant unmet demand out there for our product. We are selling every bed we can make.

If that’s not impressive enough, he goes on to explain that Purple makes their own machines in house! They only have 5 machines and are almost doubling that number.

We actually make the machines that make the beds, and it takes us six months to build one of these machines. So we’re at five [machines] right now. We’re building four more this year. So we’re substantially expanding our capacity”

Purple mattress headquarters

Here are some more facts from the article:

  • Purple is profitable with $8.4 million in profits in its latest reported quarter, while growing sales 66% to $117 million.
  • Purple has 1.8 billion views of all their videos – which are all mattress ads! They’ve built a brand and audience that continues to watch their videos. YouTube and Facebook are where they get the most views. This is the powerhouse behind Purple’s sales.
  • They are eyeing the international market saying over half the market is outside of the U.S.
  • They’re in the premium bed market. “We don’t compete with Casper. They’re selling mostly $600 and $700 mattresses. We’re selling mostly $1,500 and $2,000 mattresses. We’re not really competing for the same customer. This is more of a premium play.”
  • Purple mattress is unique and not just another foam block. Their patented hyper elastic polymer that’s in every mattress and the lack of memory foam in their beds makes them stand out from other brands. This is key when you see comparison reviews. They’re substantially different from Casper and other bed in a box brands.

One point that wasn’t made in this summary is how much Mattress Firm has contributed to Purple’s growth. When I was at a local Mattress Firm I asked why Purple isn’t in all of their stores. They said they cannot produce enough Purple mattresses to supply the stores. So that’s a significant area of future growth as they ramp up production.

Purple vs Casper

Since announced their IPO, Casper has been under a lot of scrutiny. Here are some points of differentiation:

  • Casper sells mattresses in their own branded stores and Target. Casper says on average they get about 2x the sales online in markets where there’s also a retail store. Purple sells through several stores, including Mattress Firm, Macy’s, Bed, Bath & Beyond and more. None are their own branded stores. One Mattress Firm ad touted that about 90% of people who come to Mattress Firm ask about Purple.
  • Casper outspends Purple on marketing by a long shot. In 2018, Purple spent $17 million in media online, outdoor, television, newspaper, magazine and radio (source). Casper has been called more of a marketing company than a mattress company. Casper spent $200 million on buying mattresses to sell in 2018 and around $126 million to market and sell them (source). That’s over 7x what Purple spent!
  • Of course, Casper isn’t profitable while Purple is.
  • We’ve definitely seen evidence of Purple copying Casper’s hip style of marketing.
  • As a YouTube geek, you can see how Purple’s top videos  have much higher subs and views compared to Casper’s. Purple takes a direct sales approach (edutainment) and from talking to their marketing department and from our own experience, they convert to sales. Casper’s videos are amazing but not educating to sell.

But, Purple, who came up with this one??

Streamlined Product Line

What you may not know is that all of Purple hybrids are the same except for the number of inches of flexible polymer each one has on top. The Purple 2 has 2″ and the Purple 3 has 3″, etc. And as you add another inch of polymer it adds an additional inch of height to the bed. The thickest Purple is a Purple 4, which is 13″ deep. This streamlines the manufacturing process (saves costs).

This is notable because it’s so different than other brands that come out with various models which address common problems. For example, a cooling gel bed for people who sleep hot. Since Purple doesn’t have memory foam (which is known to get hotter over time as you sleep on it) and because the top layer has built in airflow, it naturally sleeps cooler. The selling point is in the purple stuff (the polymer on top)!

We’re not seeing any talk of tech or smart mattress type offerings from Purple. Other than mattresses, their most on-brand products are the Purple Harmony and Purple original pillow (we don’t understand how the Purple plush fits into the brand).

Want to learn why we’re huge fans of Purple mattress? It’s what we sleep on. Check out our Purple bed review.

Inside Purple mattress factory

chilipad weighted blanket

Chilipad’s New Weighted Blanket Has Heat and Cooling Tech

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chili logoThere’s no doubt that weighted blankets are trendy. They Time magazine called one brand of weighted blanket (the Gravity blanket), “One of Time‘s best inventions of 2018.” And we’re sure there are differences between weighted blankets, besides just the weight, but also that they’re subtle differences. Top mattress brands such as Purple, Nectar, Layla, Helix, and Casper all have weighted blankets now.

The goal: more relaxed and deeper sleep. However, we also see potential health benefits for people who suffer from muscle aches and uses a heating pad to treat pain. Think: cramps, osteoporosis, lower back pain or injuries. Best of all, with the weight. it’s more likely to stay in place. However, a lot of people want the soothing qualities of a weighted blanket but they get uncomfortably hot.

This week chiliPAD announced their own weighted blanket.

chiliBLANKET temperature controlled weighted blanket

Chilipad has something truly unique in weighted blankets. It’s called the ChiliBlanket. Wait, make that ChiliBLANKET. They put their heated and cooled water technology inside a weighted blanket. What does that mean? You get the stress and anxiety relief without the heat (or with it). Hot sleepers of the world rejoice! You can now get the benefits of a weighted blanket without the sweaty, heavy heat of one!

There are many cooling weighted blankets but that usually just means they’re made with a lightweight, cooler fabric. None that we’ve seen actually change the temperature of the blanket though. chiliBLANKET has tubing that connects to the control unit. You can set the temperature and heated or cooled water will coarse through the tubes and subtly warm or it cool down. It has a remote for easier control.

Temperature control means you can sleep deeper because you’re not too hot or cold. Or if you live in Arizona or Florida you can use your heated blanket year round!

You get the anxiety and stress relief from the feeling of calm that a heavier, substantial blanket provides. You can get the weight without the temperature. While the chiliPAD or Ooler go underneath you, the chiliBLANKET goes over you. And you can use it without the plug (features) too – as a regular weighted blanket.

chiliBLANKET comes stand alone or with the chiliPAD cube

chiliBLANKET has two options: it works with your existing chiliPAD or Ooler system or just the chiliPAD box. Here are some of the benefits, according to their website:

  • Hydro-powered, temperature-controlled weighted blanket leads to more restful, restorative sleep
  • Water circulates through a system of tubes inside the blanket for a luxurious sleep experience
  • The hydro-powered design also means the chiliBLANKET is EMF-free
  • The temperature can be adjusted to between 55° and 115°F (13–46°C) to promote deep sleep
  • Glass beads fill the blanket, which provides even weight distribution
  • Removable and machine-washable outer cover
  • Quality fabric offers strength and durability through repeated use and washing

Comes in one color.

chiliBLANKET cost

You will pay for the tech but if it means your health or sleep, it’s worth it for a lot of people. Available stand alone or with the chiliPAD cube – this is what you should buy if you already have a chiliPAD or Ooler system. Cost: $299 or $13.80/month.

chiliBLANKET with chiliPAD system

Or the system which contains both chiliBLANKET and chiliPAD control unit. $499 or $23.03/month.

chiliBLANKET with chiliPAD system

Size

Comes in one size: Throw Blanket Size of 79.5in (202cm) long x 45.5in (116cm) wide

Sleep trial and warranty

ChiliBLANKET comes with a 90 day sleep trial and a 2 year warranty. Ships starting January 20, 2020 and so far we can’t find the exact weight (which is ironic).

Nectar Motivational Sleeper Wants to Awaken you to your Greatest Sleep

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Nectar Sleep LogoIf you buy a Nectar mattress through our link you may experience better sleep and we may earn a commission.

While most companies try to sell you a mattress by talking about low prices or its features, Nectar has launched a string of ad campaigns with a totally different approach. They’re lighthearted and fun, never boring. They use tech, cultural themes and humor to sell you a mattress in a very competitive category.

For the, ‘Real, Sleep Science from Mayim Bialik’ campaign, they hired neuroscientist Mayim Bialik and created a CGI brain character to teach you how bad sleep affects your brain’s ability to make good decisions. True edutainment, it entertains and educates you at the same time.

Then there was the “Make America Sleep Again” with animated brains depicting world leaders such as Donald Trump and Putin. It won first place in a YouTube award competition for its success in motivation people to action. So naturally, they capitalized on that through a new character who is trying to get you to take sleep seriously.

In these ads they offer a new twist on the motivational speaker and self help gurus. Fictional hype man Yawn Yawnson is a motivational sleeper. He pitches Nectar on stage, cheered by large crowds of adoring fans, in his pajamas and proclaims, it’s a great day to be asleep! The Tony-Robbins-like front man doesn’t talk about personal growth – he’s behind the world’s quietest sleep revolution. He wants to sooth your sleep anxiety by removing the blame. He assures a middle-aged woman who admits to everyone that she tosses and turns at night that it’s not her, it’s your mattress! “There are no bad sleepers, only bad mattresses,” he says.

And he has followers he calls bedheads whom he comically leads to take sleep more seriously and at the same time pokes fun at the trend for business owners and leaders to grind and hustle rather than sleeping. One of our favorite parts depicts a man who comes on stage, looking very comfortable in sweats, to share a testimonial: “When I got my 365 night trial from Nectar, I slept for a whole year!” The crowd  cheers.

It ends with, “This is your moment and this is your mattress.”

It’s effective. People know and like the Nectar brand, which sells more mattresses. With over 100 bed in a box brands competing for mindshare, it’s not cheap or easy. According to DTC Daily, Nectar, is the largest mattress brand in terms of unit sales in the US. Launched in 2017, the brand generated $40m in revenue the first year and over $250m in 2019. 

In addition to their brilliant ad campaigns, their website has lots of practical information, including a sleep calculator to tell you how much sleep you need.

Eight Pod

New Eight Sleep Pod Adjusts to Your Body Temperature

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Eight Mattress is already the most high tech mattress we know. Today they announced a new mattress that will automatically adjust to your body temperature. It’s called the Eight Sleep Pod. It’s not a nap pod or something that encloses over you. This high tech mattress uses liquid embedded into the layers to regulate the temperature.

We haven’t seen anything like it!

The company says they used 43 million hours of sleep data, insights from over 30,000 sleepers and says they collaborated with 5 leading sleep researchers to come up with the Pod.

Unbox Mattress may earn a commission on your purchase of a Pod.

Visit Official Website

Eight Sleep Pod

Pod tracks your sleep and learns the right temperature for you. Features personalized temperature regulation on each side of the bed. Temperatures can range between 55° and 115°F so it’s ideal for any climate.

The Pod is the only bed that dynamically adjusts its temperature to be perfect for you all night long. It monitors your sleep patterns, learns your temperature preferences and cools and heats to keep you comfortable.

There are sensors in the 4 layers of foam and it’s a liquid based thermoelectric system.

During the night the bed keeps you at thermoneutral or to your settings. Best of all, if you sleep with someone, both the dynamic temperature and biometric tracking work independently for each side of the bed. That means one side can be cooled (for example, if she has menopausal symptoms such as night sweats) and the other side could be neutral (so he doesn’t freeze while she tries to stay comfortable).

In addition to helping you sleep by getting the temperature just right, the Pod can act as a thermo alarm to wake you up gradually and naturally, without the sound of an alarm. It gradually cools the bed in the morning and can adjust the temperature to help you fall asleep at night.

All smart mattresses Eight sells come with an app to track:

– Sleep Stages
– Heart Rate
– Respiration

Eight uses the data to give you tips to help improve your sleep.

Connects to your smart home through Amazon Echo, Google Home, Nest, and Philips Hue.

Firmness

Medium firm foam mattress

Sleep Trial

100 days

Warranty

10 years

Price

Prices start at $1,995. Pre Order only. Reserve with $95 deposit. Shipping begins April 2019. Fast, easy financing is available, including at 0% interest (should you qualify).

Reserve Yours

Ghostbed pillow top mattress

GhostBed Goes High End with New Flex Hybrid Mattress

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GhostBed has a new mattress in their line of memory foam beds. The GhostBed Flex hybrid mattress is a luxurious 13-inch deep mattress with 7 layers, including memory foam, foam and coils. Flex is GhostBed’s third mattress and joins the original GhostBed and GhostBed Luxe.

The GhostBed Flex features a pillow top, is softer than the other two options and is the only bed they sell that has coils. Both the Flex and Luxe are 13-inches deep.

It’s difficult to keep the two models straight, because you’d think the softer, higher end model would be called Luxe, but it’s the Flex.

Firmness

The Flex is the most plush mattress GhostBed offers and comes in between a 4-5 on a 1-10 scale (with 1 being a marshmallow and 10 being cement).

Cost

At the time of writing, a queen Flex Hybrid is $1485, which is $210 above the Luxe.

Read the Amazon Reviews

Layers

GhostBed Flex has 7 layers, including 8 1/2” tall individual coils for support.

1. Cooling Topper – GhostBed Flex’s top layer with advanced cooling technology.

2. 1” of Cooling Fiber – A layer of cooling comfort is woven into topper to aid airflow.

3. 1” of Gel Memory Foam

4. 1″ of another type of Gel Memory Foam

5. 1″ of Transition Foam

6. Individually Wrapped & Reinforced 8 1/2” Support Coils

7. 1″ High-Density Support Foam

GhostBed, GhostBed Luxe, and GhostBed Flex are made without ozone depleters; formaldehyde; PBDEs, TDCPP or TCEP (“Tris”) flame retardants; mercury, lead, and other heavy metals; and phthalates. GhostBed products are low VOC emissions for indoor air quality.

Sleep Trial

GhostBed features a 101-night sleep trial. If not completely satisfied, GhostBed will arrange for the return and give a full refund.

Warranty

20 years

saatva mattress super bowl ad

Saatva to Debut Super Bowl Ad to Guide you to Sleep Heaven

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Saatva, an affordable luxury mattress brand, is airing their first Super Bowl commercial. The lighthearted commercial pokes fun at traditional mattress shopping gimmicks and focuses on sleep enlightenment.

It begins with a couple who types, “best mattress” into a search engine. Immediately a real guide appears who takes them on a journey to show them all of the frightening scenes depicting their various options.

“This is enlightenment?,” the woman asks after they stop at a floor where online coupons and sales are being pitched by unscrupulous-looking mattress reviewers. “No, these are search results, the bellhop says. “You can get lost in here real quick if you don’t know what you’re looking for.”

Though the ad has been on YouTube since September, a clip from it is airing during the 2019 Super Bowl. The ad already has over 9 million views.

Note: we may earn a commission if you shop through our links.

Saatva Super Bowl Ad

Is this the first online brand to air a Super Bowl ad? Here’s an extended version of Saatva’s fun ad…watch for the actual ad during the game.

In the video, hotel bellhop is a “Sleep Guide” who helps people navigate the chaos of buying a mattress online. They stop at a mattress store too (it’s pretty funny). At the end they get to “mattress buying nirvana,” which looks like a fun beach vacation but the beach has mattresses instead of lounge chairs.

They are also giving away 5 luxury sleep sanctuaries (read: a suite of Saatva products). Learn more about that below.

 

Saatva Giveaway

Saatva is giving away a luxury sleep sanctuary to five lucky winners as part of their promotion. The sanctuary’s value is at over $2,000.

Winners get a Saatva luxury innerspring mattress (any size), a Saatva Dreams luxury organic cotton sheet set, and a Saatva Dreams pillow.

Click to go enter the giveaway:

Dream Bedroom Giveaway

 

Destination Mattress Heaven

One thing that sets Saatva apart from other online mattresses is they offer free white glove delivery and free mattress removal of your old mattress.

When it comes to ordering a mattress online, Saatva gives you a lot of choices. Choose from 3 comfort levels – a plush pillow top (a 3/10 on firmness), a middle (5-6), and a firm mattresses (8/10). You can also choose between 11.5″ or 14.5″ deep.

The queen 11.5″ is just over $1,000 – affordable as claimed. Though the process is a bit cumbersome compared to other mattress companies (not heaven), they have several options to choose from and are known for their excellent customer service. Check prices here.

Layla Mattress Has New Modern Look

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It’s a new year and a new look for Layla mattress. There are a lot of changes so keep reading to see what’s changed. What HASN’T changed is the mattress itself (inside).

Just to recap what makes Layla unique:

  • Flippable 2-sided mattress with a soft and a more firm side
  • Copper infused foam that emphasizes pain relief

Note: we may make a commission if you shop through our links.

New Layla Sleep Logo and Colors

New Look Emphasizes Being Awake Rather than Being Asleep

Layla’s new brand has launched with new colors which include variations of orange, light grey, and green. The brand wants to make you think of being your best awake self with more energy. So goodbye purple color scheme and hello  brighter colors.

Rather than a focus on sleep, Layla wants to shift their focus to being more AWAKE. For example, how to be a better person awake and perform better during the day.

Here’s the new Layla logo.

new Layla mattress

The website has been redesigned to reflect the new look.

New Mattress Cover and Mattress Design

Goodbye diamond/cube shaped patterns, hello hexagons! Layla is using hexagons as our primary design pattern across all their products for an updated look. We think it looks sportier.

new Layla mattress

The biggest change is the mattress cover. Layla has updated the cover on all their products but with the mattress cover, it’s labeled to make it much easier to identify the soft and firm side of the mattress.

In addition Layla has a proprietary “softening” process in their fabric that makes their covers much softer than other brands.

Visit Official Website

The Layla Pillow is Now Adjustable!

We love the Layla pillow, it’s one of our top picks. But it’s even better because Layla pillows now have a zipper so you can easily remove and add fill in order to customize the feel and loft. Hooray – we love adjustable pillows!

New Goodies in the Box

The box reflects the new look along with all of the packaging.

And Layla has improved the unboxing experience. Now the box comes with more than just a mattress. You’ll also get a welcome box, filled with goodies including a Layla drawstring bag, Layla T-Shirt, a plastic wrapper opener, brochures, instructional cards, and stickers.

Layla Mattress Prices

Here are the prices and sizes of a Layla Mattress:
TWIN: $499
TWIN XL: $599
FULL: $799
QUEEN: $899
KING: $999
CAL KING: $999

In addition to the mattress and pillow, Layla has a topper, bed frame and foundation.

Layla Mattress Deal

Take up to $100 off any sized Layla mattress and receive a free premium pillow with the purchase until February 7. 2019!

What do you think of the new design?

Wayfair Launches Membership Program with Free Shipping, Discounts and More

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Wayfair recently launched a new membership program called MyWay.

MyWay is a subscription-based membership program ($29.99/year) that grants members a variety of benefits, including:
1. Free Shipping on every product (even orders under $49) and free 1-day shipping on thousands of items
2. 25% off In-Home Services, such as assembly and installation, and upgraded delivery services like “Room of Choice” and “Full Service Delivery”
3. Exclusive Perks, like access to insider sales

Bestselling Mattress and Bedding at Wayfair

Shop Wayfair Bedding Sale

Get Discounted Handy Assembly with MyWay (discounted 25% with MyWay)
Matheney Panel Bed (comes in black matte, gold, white and bronze)

bestselling metal bed frame
Stoneford End Table
Lyster Platform Bed (white, bronze, gold, pink)

Top Wayfair products that Ship for FREE with MyWay (all products under $49 ship for free with MyWay)
Fairbury Microfiber Sheet Set
Eldon Reversible Quilt Set in 22 colors

Amazon Cheap Beds Undercut Bed in a Box Prices and More Sleep Industry News

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October 2018 Mattress Industry News Roundup

Mattress Firm Bankruptcy

Mattress Firm, the largest seller of mattresses in the US filed for bankruptcy protection (Oct. 5). The company has 3,400 locations nationwide. They plan to close “as many as 700 by year’s end”.

Note: Unbox Mattress may earn a small commission if you shop through our links.

Cheap Amazon Mattresses Undercut Other Brands

Amazon came out with their own mattress and it’s really cheap. They have two brands: AmazonBasics brand and Rivet.

The AmazonBasics memory foam bed comes in 8″, 10″ and 12″. The 8″ king is $239.99 and is included in Amazon Prime (shipping is free). It has a 1 year warranty.

Rivet is their other brand. Only the Rivet brand offers a 100-day free trial. The rest are standard 30 days. 

Just a quick comparison. Walmart also has their own brand called Allswell. Cost is $585 for a Queen and $745 for a Supreme Queen and comes in soft or medium firm. It’s actually a great bed from first impressions, much better than expected actually!

DreamCloud Adds Affordable Adjustable Base

DreamCloud has added adjustable frames which is a reasonable $1199 for a king. See the frame here. They also added a plain metal frame, a stylish contemporary frame with headboard and a foundation. Next up? Sheets.

Dreamcloud adjustable base

Brooklyn Bedding Goes Green with Eco-Friendly Mattress

Bed-in-a-box company Brooklyn Bedding came out with a new natural bed called the Bloom Hybrid.

The 12″ tall bed has responsibly sourced latex foam, individually wrapped coils, and a cotton/wool cover. The coils are made from recycled material.

Best of all the Bloom Hybrid comes in 3 firmness levels. Yes, they offer a firm, which is more difficult to find in boxed brands.

Price for a king is $2,199.

Amore Beds also came out with a new hybrid luxury mattress in a box.

Casper Takes 10% Off for Members of the Military

Casper now offers a 10% military discount off any order with a mattress for Active Duty, Retirees, Veterans, Military Spouses, and Military Family Members. Want to see who else offers military discounts? See our list of Veterans Day 2018 mattress sales.

Eight Sleep’s New Premium Hybrid Smart Bed

Eight has the new Venus+ smart mattress with a premium hybrid design and construction. Comes with luxury materials like a Latex topper. UPDATE: Eight now simply calls it their smart bed.

 

New Keetsa Minimo Bed Frame

Called the Minimo, the minimalist bed frame has a modern industrial look and is 12″ high. 

“Simply Beautiful and Durable. Keetsa bed frames offers the superior strength of steel for maximum stability and provides robust support for a mattress without the need for additional box spring or foundation. ”

Minimo is available in 2 colours: Snow White and Gun Metal

Keetsa Bed Frame

Wayfair Debuts New Membership Site MyWay

Wayfair has a new loyalty program called MyWay. It’s a subscription-based membership program ($29.99/year) and members get:
1. Free Shipping on Everything (even orders under $49)
2. 25% off In-Home Services, such as assembly and installation, and upgraded delivery services like “Room of Choice” and “Full Service Delivery”
3. Exclusive Perks, including access to insider sales
4. Free 1-day Shipping on Thousands of Items

Their other brands Joss & Main, Birch Lane, and AllModern also offer the service.

According to the company, bestsellers in Bed/Bedding that can use MyWay include:
Matheney Panel Bed
Lyster Platform Bed
Wayfair Basics 1800 Series 6 Piece Sheet Set

Bed Bath & Beyond also has a new membership program (to compete with Amazon Prime). It’s called Beyond+ and costs $29 a year. You know how you’re always searching for one of their coupons? Well Beyond+ members get free standard shipping on all online orders and 20% off their entire purchases made online or in a store. A fantastic deal for regular shoppers.

October Industry News

By | Sleep Industry News | No Comments

With 130,000+ positive reviews for our original T&N Mattress, the Mint Mattress is our next step. Mint is everything that makes the original great, with exciting new features.

 
DreamCloud has added adjustable frames to their site to complement their best selling luxury mattress and is launching a full suite of luxury add ons such as foundations and sheets. Customers can now create a luxurious bedroom experience, which allows for a fully customizable sleep.
how many they sold https://www.prweb.com/releases/2018/06/prweb15565826.htm
Mattress Firm, the largest seller of mattresses in the US and most pun-committed company, filed for bankruptcy protection yesterday (Oct. 5).